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Ankit Kalathiya's Posts

Business Development Head

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Many successful small business owners are constantly looking to expand their customer base and grow their businesses. However, business growth can be a difficult and long-term process. One of the key elements of growing a business is constant access to a steady stream of sales leads. A lead is a person or business if you have a company that sells to other businesses that are interested in the products or services you sell.

Here are some tips for building a system that will help you identify sales leads in your small business, and - with the right focus and effort - turn them into customers.

1. Increase your engagement with your customers

Relationships are all about sales and talking to the people who reach out to you to do so. For example, when people reach you with questions about your product or company, instead of just mentioning them on your blog, you can ask them if they mind having a quick chat with you.

2. Constantly refresh your email lists

It is impossible to generate leads from an old email list that contains incorrect information or does not match the parameters of your target person. If you haven't cleaned up your email list for a while, you may still be cold-emailed people who are already your customers.

3. Use chatbots on your website

Customers want to do business with companies that respond promptly to questions. Although companies respond within 12 hours on average, research shows that consumers expect responses within 1 hour. You might think, "Well, but they know we're not working right now," or, "They'll surely understand that we're in another realm of time." While customers can understand and understand later, there are thousands of businesses offering services just like yours, so you don't want to take that opportunity.

4. Join and participate in social media groups

LinkedIn and Facebook are great places to connect with other professionals, share your skills, and find leads. Once you join a group, don't start by pitching members as this can cause people to separate. Instead, do the following to establish a relationship:

  • Start a conversation
  • Engage in other people's conversations
  • People appreciated their content and the events they were planning to organize

Once the group members recognize you, you can use the platform to generate interest in your products.

5. Use SEO to increase website traffic

High ranking your website in search results will increase your website traffic. To get a better rank, you must do search engine optimization on your website. Some of the basics of SEO include:

  • Keyword optimization on both landing pages and blog content
  • Constantly great content post
  • Link building

Again, it is important to point out that SEO and content creation can be technical and time-consuming.

6. Create a sales funnel

Once you know who you are targeting and decide how to reach them, you need to have a plan to collect contact information. The first part of the process involves funneling all prospects into a standard form or landing page that encourages them to share their contact information, usually in exchange for a free gift, coupon, sample, or any other value-added incentive.

7. Use an email newsletter to build relationships

Now that you’re in touch with prospects, it’s time to cultivate those relationships so you can take them from the lead stage through sales (and ultimately repeat sales). One of the best ways to keep in touch with your prospects is through an email newsletter.

January 05, 20213 minutesauthorAnkit Kalathiya
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Simply put, the rule of 10 X is taking any target you set for your company or sales team, and multiplying it by 10.

So if the goal is to increase revenue by 5% using the 10X rule, you will increase that goal to 50%.

What the 10X rule does is force you and your sales team to think in terms of LEVERAGE. Because all of a sudden, instead of focusing on the “real” goal, the goal is achieved through the roof.

Contact customer acquisition with a solid plan. Build a foundation by developing relationships with your target audience.

Achieve customers differently as you progress toward strategic goals. Here are four lessons to guide your team:

1. Create an engagement

It is highly unlikely that a first time visitor will stumble upon your website and automatically purchase your products. Potential customers should be fully engaged with your brand before making a purchase.

2. Be present on social media

If you are not present on social media, you are lost in a huge market that your competitors are already taking advantage of.

Having a social media presence should also not be expensive. Creating a business account on Facebook, Twitter, Instagram, and LinkedIn is free. Just join discussions and groups related to your industry. Provide helpful answers to questions and insights on various posts to make yourself known.

3. Keep your sales simple

Everyone is on sale, even if your job or business has no impact, Cardo told those in attendance. And many entrepreneurs and professionals overreact to it.

Sales is a game of touch. It’s about finding someone who can buy, who has the power to make decisions, and who is interested. Then you contact them with offer fur, talk price, and ask. It's not always easy, though it's really easy. The most successful salespeople focus on simplifying their sales process.

4. Put your problem customers

We have it all - the customers that we meet today or in the future take up more of our time for business.

5. All your customers are committed to staying in touch after purchasing from you

Keep an eye out for ways you can sell them extra items. Don’t keep your customers engaged to monopolize your time, but you can help them gain an understanding of strategy opportunities.

6. Host an event

Hosting an event is a great way to do this because it gives potential customers the opportunity to meet your brand on a more personal level. Depending on your product or service, you can either host a personal event where customers can meet you or host an online webinar where it still feels personal - just like you are in front of your audience.

December 26, 20202 minutesauthorAnkit Kalathiya
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Introduction

How to maximize profits is on the minds of most business owners. There are only two ways to do this: increase prices or reduce costs. You cannot simply say that you are going to increase the profit of your business without a specific strategy. All you can do to increase profits is to improve the variables that ultimately determine your profitability. Consider the following strategies to make more money for you and your business in 2021.

1. Improve your website

People are using your website to research your company before doing business with you. Can you improve their experience and build their trust so they can use your product or service? There are four things you should clearly do on your website:
  • Explain who you are and what you sell
  • Entice a potential customer to buy
  • Make it easy to buy a product or service
  • There is a way to easily contact sales or customer support with questions

2. Invest in your business

At first glance, you would hesitate to put more money into your business. Especially when you’re trying to figure out how to make more money, not less. Often, especially in times of turmoil where new opportunities arise, the best decision is a short-term price for long-term payments.

3. Increase your advertising

You will not hesitate to spend money on advertising. Maybe you’ve been burned by a marketer in the past who promised results and didn’t get results. Or you tried advertising yourself, such as Facebook ads, and you don't think it works.

4. Raising prices

Both of these strategies are a thoughtful and unpleasant option in today’s economic environment. Still, sometimes, to stay in business, you need to raise prices. To determine the price, consider:
  • How much does it cost you to make a product
  • How much does it cost to deliver
  • Costs for running a business - including administration and employee salaries
  • Competitive price
  • The last time you raised a price
After reviewing this data, determine a possible reasonable price increase. Include any pricing data in your business plan so that if you choose to review it later, you can.
Next, deliver this increase to customers. Explain why you came to this decision. If there’s any way to add value to a product without cutting a profit, do it and let customers know they’re getting more.

5. Follow the 80/20 rule

The 80/20 rule is to focus your most important efforts on your most valued customers. The idea is that 20% of your customers usually bring in 80% of your revenue; These are the people you want to focus on.
On the flip side, 20% of your customers frequently present 80% of your problems. Identify those problem-customers and fire them to free up your time on more positive business activities.

6. Cut costs

One way to think about reducing costs is to consider the profit leverage effect (PLE). P.L.E. The idea is that every dollar saved in the production of goods or delivery of services adds a dollar profit to your bottom line without selling too much.
Check your current processes to reduce costs:
  • Are there areas where you can improve efficiency?
  • Negotiate cheap products or services?
  • Will adopting new software or renting a service save you money in the long run?
We will see more points in our next tutorial.
November 08, 20203 minutesauthorAnkit Kalathiya
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Introduction











Persuasion is a method of communication aimed at influencing the attitudes, beliefs, or behaviors of others. In terms of sales, understanding usually occurs when a sales representative tries to convince a prospect that their product or service is the best solution to their problem.
Let's review the persuasion strategy you can implement today to close your next deal.

1. Personalize your message













If you want to explain the possibility of considering your product, resist the request to follow the general sales script. When you make excessive rehearsal noise or don’t share messages or information that seems to suit your prospect, your efforts go to one ear and go to the other.
This doesn't mean you need to fully wing your sales calls, it does mean you need to be prepared to adjust your message based on what interests you in the potential.

2. Focus on problem-solving













Instead of telling the prospect all the reasons why they should buy your product (which may feel pressure and emotion), focus on sharing all the reasons why your product can help them solve their problem. By focusing on their concerns and locating your offer fur as a solution, you are showing the value of your product without excessive pressure.

3. Give social proof













Letting your past customers sell to you - knowing when to take advantage of social proof can be a powerful persuasive trick.
While buyers may take your point as a sales representative with a grain of salt because they know you want to sell, they are more likely to trust a testimonial or story from a previous customer who was looking for a similar solution.

4. Assume goals













Picture: You feel ready to call your sales call. You think you have a solid understanding of who the prospects are and what they are looking for. Your notes have been typed and you are ready to close the deal.
Then during a call, potentially throws out several turns, asking you questions and mentioning objections that you weren’t prepared to account for - the dream of every sales rip. But don't go too far. This is a valuable learning experience.

5. Empower empowerment decision making













After all, you want your customers to buy from you because they really want to, not because they feel pressured. And let’s be realistic - including your prospects, don’t like to tell anyone what to do, so you’ll avoid being too directive in your approach. As a sales representative, it is your job to provide the context and information that makes your product a thought-provoking product.

6. Make personal connections



It's a basic rule of human interaction - we're all ready to trust and engage with people we really love on a deeper level. While buyers can choose your product or brand as a sales representative, you are the main source of human engagement representing your company.

7. Don’t rush into the process













Last but not least, don't rush your prospect through the sales process. We get it - you have goals on a regular basis. However, effective persuasion should seem natural to the prospect. They do not feel pressured or rushed to sign the dotted line. This doesn’t mean you can’t implement a sense of urgency or be on time - in fact making a little sense of urgency (such as paying a special price for a limited time) can be an effective trick.
October 16, 20203 minutesauthorAnkit Kalathiya
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In the previous article, we learned 6 areas or tips on How to increase profits in our business - part 1.

In this article, we will learn more about how to increase profit in our business. Maximizing Profit depends on the strategies that business owners take. There are only two ways to do this:
1. Increase Prices
2. Reduce Cost.

You simply cannot say that you are going to increase the profit of your business without a specific strategy. All you can do to increase profit is to improve the variables that ultimately determine your Profitability. Let's see 7 more points to increase profit.

7. Know your sales Channel




To stimulate your sales channel, you need to generate excitement and a reason to buy. This can be done by introducing vibrant, brightly colored sales that include all your products and services and by expressing a sense of urgency, encouraging sales partners, and adding subscription sales.

8. Find a new Customer




Follow up after meetings. Contact the people you meet to see if they are likely. If they say they no longer need your services, ask them when it's a good time to call, or if they have business associates who can use what you sell now.

9. Remove unprofitable service and product




If you have more than one product or service, any analysis will determine if one is more profitable than the other. If you have a lot of products in your offering, you can trust that some of them will not make money. The trick is to find out what they are and then put in motion plans to eliminate them. The basic tool for doing this is an orderly list that ranks all your products and services showing total revenue and all direct costs and total profits.

10. Reduce labor costs with part-time workers




Employment is lower than full-time workers than part-time workers. Take advantage of this luxury by hiring multiple part-time workers. Warn that if these people are presented to your company with a full-time opportunity they will leave them first.

11. Develop a CEO monthly letter to employees to create teamwork and communication




You'll want to have monthly conversations with your team, letting them know about any updates, highlighting individual performances, and reminding them of goals for the quarter and year. This will help build team morale and focus on expectations.

12. Invest in your people




Your team will only be able to make exceptional work progress and be competent when you invest in their improvement. Invest in their continuing education and also provide the best resources to do their job effectively.

13. Send personal notes of congratulations or thank employees at their home




When you send complimentary notes to employees ’homes, it shows that you think of them as a person rather than just a worker. This helps increase employee loyalty to your company.

That's it. If you want to run a profitable business, take these tips and apply them to your business. It will help your business perform better, keep growing, and increase profits.
October 09, 20202 minutesauthorAnkit Kalathiya
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Here is part one of How To Grow Your Business - 1

Introduction
You can only develop products and services that are very effective if you pay attention to the needs of your customers and prospects. One way to understand exactly what your customers want is through research and surveys.

8. Create a sales funnel
The first way to grow your business faster is by creating a sales funnel. If you do not have a sales funnel, you are making a big mistake. Sales funnels can help automate your business.
It helps you grow and grow quickly and easily. Sure, there are some front-end functions involved. Is natural. But, once those processes are suspended, it will travel easily from there.

9. Use a customer management system
Manually tracking transactions is difficult. No one wants to do that. It becomes a burden as the business grows. If you want to scale quickly, use a customer management system.

10. Competition research
When going to the market, and you are really looking to get your offer out to the public, you need to research the competition. Frasier says he uses two platforms to do his own research. The first is the same web.

11. Create a customer loyalty program
Loyalty programs are the best way to increase sales. It costs three times more to acquire new customers than to sell something to an existing customer.
Other resources pin this number anywhere from four to 10 times more. However, whichever way you cut it, getting new customers is expensive.

12. Identify new opportunities
Analyze new opportunities in your business by better understanding your demographics. Understand everything from distribution channels to your direct competitors, and also analyze overseas markets and other potential industries.
With the right amount of potential analysis, you are likely to immediately pursue dozens of new opportunities.

13. Create an email list
One of the best and most effective ways to grow a business quickly is to create an email list. Clearly, that means you need to have a lead magnet.

14. Think of the franchise model.
If you have a successful business, and you are trying to grow really fast, consider franchising it. Although franchise costs are high and moving towards a franchise model is complex and it takes a lot in marketing, how can it all make a difference if you are looking for really fast growth.
September 15, 20202 minutesauthorAnkit Kalathiya
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Introduction

You can only develop products and services that are very effective if you pay attention to the needs of your customers and prospects. One way to understand exactly what your customers want is through research and surveys.

1. Understand your customers

You can only develop products and services that will be a big hit if you pay attention to the needs of your customers and prospects. One way to understand exactly what your customers want is through research and surveys. You should constantly invite them to give honest, brutal feedback.

Reviews and surveys are the best way to get into the minds of your customers. This makes it easier for you to develop products and services that are appropriate to the current demands of the market. Moreover, it helps you understand the area in which your company needs to improve.

2. Improving customer service

If you do not provide quality customer service, it will be difficult to satisfy your customers even if you have an excellent product or service. This aspect of the business is about taking extra steps to make them feel special. Let your customers know that they have value. If they have a problem, make sure you address them immediately. If they have questions, take the time to answer.

They should not feel that things are difficult for them if they raise specific issues. Social media is the best way to listen to and understand your customers. If they find customer service satisfactory, they may also recommend buying others from your business.

3. Establish loyalty

It takes time to encourage customers to come and buy what you offer. But just buying them is not enough. You need to promote loyalty. Considering there are other competitors who can offer them better, you want them to stay loyal to you. Don’t be satisfied just because you already have a lot of loyal customers.

They can easily be attracted to other options and they can leave you. Provide loyalty rewards. If there are discounts and discounts, let these most loyal customers be the first to know. You must make sure your customers know they are appreciated.

4. Focus on professional development

The success of your business also depends on the quality of the employees you hire. Building an effective team is the key to making sure your business grows.

One of the best ways to motivate hardworking employees is to give them a sense of purpose. They should not feel that they have to work just to work.

5. Understand your customers

Find ways to increase the sales of your existing customers It's much cheaper than finding a new one. Even if you can't expand your product line, you can still sell more of your existing product or service to a client you already have. An easy way to do this is by volume discount.

6. Participate in networking events

Take the time to build your networks - it's not what you know but who you know. Networking allows you to build relationships with other people and encourage customers to refer to you through words.

7. Give back to your community

Creating brand awareness in your local community is a great way to attract new business. Consider participating in a sponsorship or community event to enhance your business profile.

We will see more points in our next tutorial.

September 07, 20203 minutesauthorAnkit Kalathiya
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Here is part one of How to Keep Your Customers Happy & Increase Repeat Project

9. Know your products and services

Customers want to work with knowledgeable employees. Learn all you can about your products so you can be better equipped to answer customer questions. If you are unsure about something, ask for help.

10. Treat your customers individually

Not all customers are the same. Every customer has individual needs and concerns and they want to be treated with a personal touch that doesn’t make them feel like a number. Communicate the way your customers want to communicate.

11. Make it easy for your customers to complain

Your customers seem to have heard, especially when they are frustrated with the service they have received. Customers know what they like and at least about your service. Ongoing surveys are a reliable and consistent approach to getting feedback but don’t miss the opportunity when you’re with a customer. Just asking you sends a beautiful message about how you value your customers and their feedback.

12. Thank your customers for every opportunity you get

Thank you very much for your customers. Thank you for calling, bringing payment, meeting you at their home, calling for help, and yes, calling for a complaint! For many, there are options available and they chose your company over the competition.

13. Never accept your customers

Your customers are your business!

14. To be active

Don't wait for your client to reach you. Reach out to them in more than one way. Improving the first call resolution cases of the customer problem will improve the overall customer experience. Create a complete self-help interface, in which customers can solve their problems manually.

15. I will take responsibility

Tell your customer that you understand that you have a responsibility to ensure a satisfactory outcome of the transaction. Assure the customer that you know what she expects and will deliver the product or service at the agreed price. There will be no unexpected charges or costs to solve the problem.

August 03, 20202 minutesauthorAnkit Kalathiya