GIF logo file formats are not as widely used as they once were. They have a very limited color spectrum (only 256 colors out of millions in JPG) so solid color logos are a good candidate for this format. A special feature of the GIF file is that it supports smooth animation. You can create frames with frame animations and file sizes will be negligible as long as you keep the color flat and smooth (from red to blue). GIF files are pixel-based and do not expand well.
EPS and AI logo file formats are a sacred grail of file formats. They are made up of dots and lines, not pixels, allowing infinite scaling and expansion without losing quality. Many business owners and executives ignore these logo file formats because they cannot open them normally. Many common MS Office fee programs do not open the EPS logo file format. EPS files can also support pixels, which also makes this file format difficult. Software such as Adobe Illustrator, InDesign, or Photoshop can work with this file format and optimize and save almost any logo file format you need. Illustrator will allow resizing, color mode change, and more.
PDF logo file formats can also be difficult as PDF color mode can disguise spectra and resolution. Some common office fee software will open or import PDFs but one way to tell if the resolution is good is to zoom in very closely to the logo. If the edges stay crisp, you’re in business and a graphic designer who can use something in print and digital applications. If the edges become blurred or pixelated, you will be limited in the use and extension of this particular logo file format.
SVG files have become more common on websites and digital access and are considered the standard format for displaying vector graphics on the web. SVG logo file formats allow a resizable logo format that does not lose image quality as it is expanded or reduced. This is especially important with responsive web design where the logo file can be resized depending on the digital device the website is viewing. Another major advantage for the SVG logo file format is the relatively small file size - which allows a digital file to load on a website very quickly. Support is limited to SVG but website design is an important place for their use.
Multiple logo file formats
Digital logo applications such as websites and anything seen on the screen use the RGB color spectrum. This color spectrum is more varied than standard printed material so digitally used logo files are designed a little differently. They usually do not require high-resolution art and are not limited to one color.
The printed logo application like printed brochures, business cards, T-shirts, decals, folders, and ink on paper is 99% of the time prepared with CMYK and Pantone color spectrum. This spectrum is handled differently than a digital application and requires high resolution so that it looks crisp when printed on paper.
Logo File Formats
Logo file formats can come in many shapes and sizes. The format is driven by how it will be used, now and in the future, as well as what the logo looks like. When your logo designer provides the digital file formats to you, place them somewhere secure so you do not misplace them and can consistently reference the files. Below are common logo file formats that cover 99% of all logo marketing applications.
Which logo file formats are most common?
It is very common to have JPG or PNG logo file formats. This is most common because of many programs such as Word and PowerPoint import/drop. When you use these file formats on the screen, it is mostly acceptable. But have you ever tried to enlarge one of these file formats and the logo starts to get blurred or pixelated? This is because these formats are pixel-based and limited in how much they can be expanded before image quality deteriorates.
Breakdown of logo file formats and their best uses
The use of JPG (or JPEG) does not require digital and print, as it is the RGB and CMYK color space. If you don't have software like Photoshop, it creates colorful spots. One way to determine which large size JPG logo file can be used is to drag and drop the logo into your web browser window; You can use a digital app and some small print apps when viewing four or five-inch spots or more logos. JPG files are pixel-based and can be quite large. They also do not support PNG (listed below) as a demonstration background.
PNG Logo files are good for placing your logo on a photo above a photo or on a colored background in a digital app as it supports transparency. PNG logo file formats are widely supported on websites. PNG for any printed projects. Do not use files. PNG files are pixel-based and do not expand well.
We discussed the need for one of their vendors to provide or convert a digital image file as CMYK. If this conversion is not done properly, the resulting image may have muddy colors and lack vibrancy that may reflect badly on your brand.
CMYK is an acronym for Cyan, Magenta, Yellow, and Key (Black) - the ink colors used in the typical four-color printing process. RGB is an acronym for red, green, and blue light colors used in digital display screens.
CMYK is a term widely used in the graphic design business and is also known as "full-color". This printing method uses a process where each ink color is printed with a specific pattern, each subtractive color overlapping to create a spectrum. In the subtractive color spectrum, the more color you overlap, the darker the color becomes. Our eyes interpret this printed color spectrum as images and words on paper or printed surfaces
RGB color spectrum is higher than CMYK.
CMYK is for printing. RGB is for digital screens. But the thing to remember is that the RGB color spectrum is larger than CMYK, so what you see on your computer monitor is not possible by printing a four-color process. When we are designing artwork for our clients, careful attention is paid when converting artwork from RGB to CMYK. In the example above, you can see how RGB images with very bright colors can see unnecessary color shifts when converting to CMYK.
At Trillion, a combination of quality devices and expert eyes results in colors that look great in whatever environment they appear in, so your brand will always look its best. Don't let RGB fool you. If your brand has experienced a mismatch between your print and digital marketing efforts and you want to improve things.
The following points are often enough that we think it is important to provide guidance so that you can avoid these pitfalls. With the help of a graphic designer, the issues of this logo below can be solved and fixed if you ever consider it in your own logo.
1. Bad lines in the logo
Logo files are made up of many dots and lines. When the logo is small, these imperfections may not be significant, but as the logo gets bigger the issue becomes more obvious and problematic. You should have a graphic designer who will fix the curves and lines of the logo. Then use the new files to replace the problem logo.
2. Improper Alignment of Logo Elements
As with the "bad lines" example above, a small logo size can hide problems when compared to an extended version. But on the screen or in digital access, cutting your logo the wrong way causes it to look blurry (due to pixel interpolation, solid dark pixels are divided into multiple lighter pixels). Graphic designers can adjust the arrangement of elements using the Snap-to-Grid or Snap-to-Guide feature, functions available in Adobe Creative Cloud software. This process will ensure that items are arranged just like your logo.
3. Missing Font in Logo
A logo design should always be presented as a piece of artwork composed of lines and points or pixels. Unfortunately, this is not always the case. If a graphic designer used a particular font in your logo, you may not have that font on your, or your vendor’s, computer. A missing font often leads to it being substituted by another font available on the computer. It’s a major problem that prevents anyone who doesn’t have the font to see the logo properly. This even holds true for a graphic designer trying to fix the problem.
As a logo is designed, fonts are commonly used either as they are, or as a starting point to be modified for the design. The important step in the logo design process is to “outline” the letters being used in the logo so they become a piece of artwork rather than letters you can edit by typing. Once this process has been done, it is not reversible and the font will no longer be required to view and reproduce the logo. Be aware that fonts can cost between $20 and $150 or more just for one weight, such as Helvetica Neue Bold.
4. The Incorrect Logo File Format
Another one of the most common issues we see with logos that are supplied to us is that they are not in the correct file format. If your graphic designer comes to you and says “it’s not the right format” it can mean a few things. However, if your designer intends on using the logo, it is not going to work.
The most common incorrect file format we receive is a raster logo such as a .jpg rather than a vector logo, such as a .eps. A .jpg logo might be fine if the resolution is high enough and it does not require being produced on a color or transparent background. Vector logos will offer a graphic designer the most options, including saving the artwork to other file formats. A vector logo can be enlarged or reduced infinitely without losing quality.
5. The Incorrect Logo Color Format
A less common but potentially more challenging logo file format issue is the color mode. A logo that is being printed on paper, on a t-shirt, or being included on a website will have different color spectrum requirements. Some can be easily converted from one to another but others cannot. Again, a vector logo will offer a graphic designer the best chance to fix the issue.
Logo Design Done Right
Our analysis helped us identify five important qualities employers are seeking in graphic design candidates. Here's what we found
select any selection tool for selection but select the Quick selection tool.
select your subject and press select and mask
Step 2: Edit your Subject
- open property and select onion skin and transparency 50%
- refine edge brush tool and then refine edge
- Set contrasts 9%
- output setting on
- tick decontaminate colors amount 100%
- output to a new layer with layer mask then press OK
select layer mask and press ctrl + click for selection and new cut out the upper part to polygonal lasso tool. select perfectly then select layer and ctrl+j for duplicate layer
Step 4: create an effect for Background
create Ctrl+G for group layer select the last layer and create color lookup effect.
then 3D lut file and select moonlight.3dl. and then Create a new effect black & white
Opacity set 50%
Step 5: Create Effect for Main Subject
select the group layer and convert this layer to a Smart Object.
then create this layer duplicate. then create a color style to the top layer in linear Dodge(Add).
then go to the
1.filter - blur - Gaussian blur Create radius - 5 for soft edges
2.Create a duplicate layer and double click on the smart filter and Create a radius of 100
3.again Create a duplicate layer and double click on the smart filter and Create a radius of 250
4. again Create duplicate layer and double click on the smart filter and **Create a radius of 500
then add hue/saturation adjustment layer
and click on create clipping mask then click on colorize and increase the saturation to your perfect and choose a color
Step 6: Create All effect in the subject
select main layer mask image and create effect curves.
and click on create effect curves and click on create clipping mask and curves per requirement select layer mask and select the brush tool. and set property
create duplicate hue/saturation effect layer and set this layer is bottom of the main object and select this layer and open property and click ok create a clipping mask.
and select the mask and make sure the foreground color is white.
and give shade to the object and you can also adjust the opacity.
Step 7: Add the sparkle and give effect
let's add sparkle and change the blending yo screen.
then add a mask and convert to invert the layer and select brush tool.
set foreground color is white and creates an effect in the main object after creating effect open blending mode and create a level and click on create clipping mask and set property per requirement.
then open blending mode and select color lookup and set 3dlutfile to crisp_warm: look and set opacity as per requirement.
now finally ready to glow effect
Step:1 Create a new artboard
Step:2 Select Add a layer style
Step:3 Set Image In artboard
Step:4 Crop as a requirement
Step:5 Select Refine edge
Step:6 Add Drip image
Step:7 Add Brush Style
Step:8 Add Effect as per your Requirement
Step:1 Create a new artboard
Step:2 Set Image In artboard
Step:3 Select cropping portion of the image
Step:4 Select Refine edge
- Set radius 1 to 2 px
- Increase smooth 6 to 7 px from global refinements
- Set contrast 20% in global refinements
- Check to decontaminate colors in output settings and set amount 70%
- Set new layer with a layer mask in output dropdown